I could say that no one would ever buy clothes.
What is it an online shopping? You must already have done online shopping before and you may get either positive or negative feeling when your order arrived in front of your house.
The main problem, which is faced by most cloth buyers, is “will it fit beautifully?” Is that also your case?
But you know, not only you are annoyed when they arrive and do not fit you well on your body, So is a cloth seller, when their customers want to change or even worse to refund.
So what is a good marketer mean?
For me, they should know their shopper’s preference and need in order to create an effective marketing tool. And YES, they can answer this question now.
Figure 1 : triMirror
With advancement of digital world, the marketers now can find simple solution and make customers happy by eliminating the hassles leading to higher sales volume for the sellers.
The new Augmented Reality Virtual Fitting Room enhances the experience in shopping for the customers. People can enjoy shopping via online without worrying from any mistake in sizes. This virtual fitting room can also give the shoppers the opportunities to capture and share a photo in real time with their friends.
Video 1 : Virtual fitting room by Fitting Reality
Benefit for shopper
With the technology innovation in these day, the shoppers can virtually try on various style of clothing. It gives a feeling of comfort and confidence to the shopper as they can preview a product without getting undressed.
Benefit for retailer
As a result, the sellers are able to give convenience and less time consuming to customers. Higher sales volume and brand royalty can be expected. With the brand royalty is established, the retailers can boost customers’ spending on their purchases resulting in increase of retailers’ sales.
However, it does not seem to be easy like that. As the technology is changing too fast so the marketer should follow the trend and always adapt the system to be more effective. These technologies are affected directly to those marketer in the fashion industry. As they give a feeling of comfort to a retailer, so do the shoppers, therefore the marketers of same industry may invest and bring in or even invest in more advanced devices, the market will become highly competitive. The marketers need to be on alert for new technology.
What about you?
Do you see the benefit if you are able to use this augmented reality virtual fitting room?
Reference : Figure
Cover Photo: Way Too Digital (2014). Virtual Dressing Room :: Try on clothing @ interactive magic mirror. [YouTube Video]. Available from: https://vimeo.com/85603214 [Accessed: 12 November 2015].
Figure 1: triMirror (2014). about triMirror. [Online]. Available from: http://www.trimirror.com/en/about/ [Accessed: 12 November 2015].
Reference : Video
1. FittingReality’s channel. (2011). Virtual fitting room by Fitting Reality [YouTube Video]. Available from : https://www.youtube.com/watch?v=RCM0u2tBl5E [Accessed: 12 November 2015].